Cumquats Australia
Farmer Maker Distiller.
Queensland Australia.
Queensland’s growing appetite for authentic regional experiences, artisan produce and locally crafted spirits is creating exciting opportunities for farming businesses to diversify.
For Cumquats Australia, a family farming operation with roots dating back to 1895, this has meant transforming generations of agricultural heritage into a distinctive Farmer, Maker and Distiller brand.
Located in the picturesque Somerset region, just outside Esk, Cumquats Australia produces an expanding range of handcrafted preserves, shrubs, premium gins and liqueurs, celebrating the unique flavours of its farm-grown citrus and botanicals.
Lovegrove Consulting has been working closely with the business to provide strategic marketing advice, brand storytelling and creative support as it expands its product offering and establishes itself within Queensland’s emerging agritourism and artisan distilling markets.
From paddock to bottle, we’re helping Cumquats Australia create new opportunities in Australia’s growing agritourism and artisan Farmer Maker Distiller markets.
A story to share.
A range to discover.
Our work has focused on telling the farm’s story via social media, reaching tens of thousands of people weekly while helping translate this heritage, together with the personalities, produce and passion behind the business, into a compelling and consistent brand narrative.
Central to this has been the development of premium product labelling for the farm’s growing distillery range, including its signature Spirit of the Rail Trail gin range and Farmer Pat’s Ginger Liqueur.
The creative approach celebrates the natural ingredients, regional provenance and handcrafted qualities of each spirit, while establishing a distinctive and cohesive visual identity designed to appeal to discerning consumers and premium retail markets.
