With the 2032 Brisbane Olympic and Paralympic Games (the Games) announced, the administration at Brisbane City Council acknowledged the role they get to play in delivering an outstanding global mega event.
While at Rowland, Rob was part of a team that worked with Council’s internal communication team to consider an employee engagement framework that would prepare key stakeholders on how to leverage employee excitement and even despondency towards hosting the Games.
Services provided
- Gamification
- Game theory
- Stakeholder engagement
- Campaign strategy
The introduction of game theory provided a thought-provoking insight into the psychology of employee engagement
While public sentiment is largely positive towards Brisbane hosting the 2032 Games, there is a level of concern among some ratepayers and other vested parties who believe the funds for hosting and preparing the city could be better spent on key infrastructure and social services.
With approximately 10,000 employees in blue and white collar roles, Brisbane City Council is one of the largest councils in the southern hemisphere. As such, we helped create a framework on a rolling internal communication campaign that will take into account the likelihood of both supporters and detractors of the Games within the workforce.
Rob tabled a specific approach that would leverage game theory and gamification in the delivery of communication. This recognises that with a decade to go, there are unknown ‘rules’ and ‘players’ to contend with. Rules such as technology and event attendance habits yet known and players such as future employers, school-leavers and politicians that, again, are unknown at this early stage.
Therefore, the notion of game theory allows the flexible implementation of a communication program while allowing for future changes that will not derail the initial intent of the project.
