Australia Post
The brief
Understanding public perception.
While at Rowland, Rob was engaged by Australia Post to deliver ongoing assessments towards public perception of the national postal carrier.
It comes during a tumultuous period for the company as it combats a declining letter business despite a soaring parcel operation off the back of the Covid pandemic.
Cost-effective, always-on market research to support ongoing stakeholder engagement
Our work
Insights for engagement.
Importantly, our reporting was broken down by key stakeholder opinion which helped the business weight the level of engagement and messaging required to counter incorrect views or further support commentators.
The work in focus
