Trained as a journalist, and having run marketing communication and creative teams, Rob has vast experience in writing for a variety of channels, industries and campaigns.
A multiple-award winning campaign strategist Rob has delivered a range of strategic, predictive communication programs and implemented a range of industry-defining campaigns.
Communication strategies
At the heart of any good communication program is the strategy that underpins it. Helping to articulate the needs not just for our clients but, as importantly – their key stakeholders.
Ensuring our clients message resonates with their audiences dictates the quality of outcome. Rather than running head on into the fray talking about ourselves, we help shape how we can best capture the hearts and minds of stakeholders and make it clear what we want to see as an outcome.
Stakeholder engagement
From disrupted stakeholders, tenants/partners, customers or communities-at-large, the careful representation of our clients’ messages maximises the potential for improved stakeholder relations.
Critical to stakeholder engagement is the careful preparation and research of what our audiences’ perceptions are of our client. To ensure we understand the position you hold in the minds of your stakeholders we often recommend a sentiment analysis report is conducted to help in the preparation and delivery of key messages.
Media relations
While the days of traditional media outlets gatekeeping information are in decline, we still see great value in engaging key journalists and platforms that command attention across both traditional platforms (TV, Print, Radio) and, as importantly their respective social media channels that often act as lightening rods for community commentary.
Digital content
Perhaps the most technically diverse challenge facing organisations is the engagement of audiences in digital environments. It’s important to consider your digital strategy before assuming what the best course of action is when it comes to online content creation.
Our team has experience in creating and delivering social and digital content strategies from owned channels, writing for third-party platforms, back-linking and seo creation, search engine marketing (Google Ads and Meta platform advertising) as well as the delivery of compelling video and audio content to further capture audience attention.
Campaign strategy & delivery
Having delivered a number of award-winning campaigns, our team brings creative experience to complex and often sensitive environments, helping to tell our client’s story to thousands, if not millions of audiences.
Our team is also supported in this field by specialists that can scale as required depending on the complexity or reach of the campaign.
Whether it’s a lead generation campaign via owned platforms to Cinema, TV and outdoor advertising, we are advocates for iterative campaign delivery.
This approach uses data and context to maximise our clients’ budgets while improving the opportunities for stakeholders to see and positively engage with our campaigns.
