The building blocks for any organisation, the aesthetic and articulated representation of what the company is, offers and stands for is critical in cementing a place in the minds of all audiences.
Meeting rational and emotional needs
Importantly, irrespective of the work you engage us on, we keep your brand at the centre of everything we do to ensure consistency and safeguarding against issues and detractors.
Whether it’s a brand creation, refresh or refinement, we have experience at all junctures of a brand’s lifecycle.
Also, we understand the phycology behind brands and how and why audience adopt or shun them.
Personas and understanding the user journey
At the core of any form of brand and positioning work is the careful consideration and acknowledgment of critical audience personas. We take the time to understand the role of each persona, be it, ‘influencer’, ‘buyer’, ‘user’ or similar.
By understanding the role of the different stakeholders involved with the success of your business, helps us refine messaging and brand nuances to specifically target the right stakeholder at the right time in their purchasing process (see funnel).
Creative execution
Our creative approach to the aesthetic development or refinement of a brand follows a trusted three-step process:
We take our time to understand the market you operate in, the competitors and the legal ramifications surrounding intellectual property (IP).
We understand your core audiences and importantly, we understand how your brand meets their needs.
Once we’re comfortable that we understand everything we need to know about the business, its audiences and people, and the environment in which it operates, we deliver modern, creative aesthetic solutions for standalone brands or a ‘house of brands’.
When it comes to implementation, an audit of brand touchpoints and platforms will help us deliver suitable representations of the brand. From static brochureware material and signage to interactive digital and video animations, etc.
Our services
- Brand audits
- Trademark searches
- Logo development
- House of brand strategies
- Persona development
- Positioning and brand language.
