Predictive communication

A goal for any business in 2024 should be effective and predictive communication as informed through data and trend analysis.

Data, metrics and validation – how PR can capitalise

Where big data was once the playground for the sales and marketing team, we’re now seeing PR and comms professionals chomping at the bit to get their hands on stats, facts, figures, trends and insights.

Gamification

Gamification encompasses very specific psychological behaviours that drive enjoyment, motivation and fulfilment that we can introduce into our daily working lives and business strategies.

How data should enhance business strategy

Big data, when considered from a communication, behavioural or psychographic perspective can placate all three aspects of a business’ strategy - economic, environment and social

Creating your brand personas

With an increasing amount of brand engagement conducted via websites and other digital platforms, we've provided the following key considerations in understanding your online audience personas.

Build it and they’ll come

“Hi my name’s Rob and I’m a Gen X.” Not overly important but it does infer that I started my professional career BSM (before social media) and today, the role of social and digital media has nuanced my skills and services.