Experience

Throughout his varied career, Rob has led the public relations department of a respected full-service communication agency and was responsible for all client strategic communication programs.

He oversaw a range of foodservice projects and campaigns as well as major sports and sponsorship leveraging programs. Rob has worked on many household name brands, including The English Football Association, Brisbane Airport, McDonald’s and Vodafone while he has also worked extensively with all three levels of Government.

In 2005, Rob created McDonald’s first ever social media strategy, that was later adopted worldwide as the organisation grappled with engaging audiences beyond traditional media for the first time.

Data-led strategist

His experience in the Australian media landscape transcends both traditional print and broadcast to online and digital mediums.

As a result, Rob takes a proactive approach to integrating traditional media and marketing campaigns with innovative advertising and digital solutions.

An avid digital researcher, Rob most recently led Rowland’s Data Insights and Intelligence Division which helped drive strategic and data-led predictive communication programs.

These insights helped support organisations manage both their day-to-day communication activities as well as supporting them in the areas of brand and positioning development, issues management, campaign evaluation and broader business intelligence.

Rob recently co-authored an academic paper on the rise of AI influencers and guest lectures regularly at the University of Queensland on the topic of data-led communication.

He is a certified Scrum Master and strives to demystify complex situations and environments into pragmatic opportunities and actions.