Gourmet and artisanal foods have burgeoned in popularity with the home-grown Queensland food scene leading the charge.
In late 2023, Rob Lovegrove Consulting was asked to create a parent logo for a range of gourmet food brands as well as the labelling for the first range of four beautifully Australian-crafted honeys, delivered in December 2023.
Services provided
- Brand development
- Graphic design
- Logo creation
- Packaging
Nature’s Gourmet Delights marries delicate flavours via a range of teas, honeys and other locally crafted food items
Delivered in two phases of work, our creative team was tasked with creating a holistic brand logo for Nature’s Gourmet Delights. The parent logo had to sit across a range of artisanal foods from teas, honey, rubs, dried fruits and other associated lines.
The circular logo, celebrates the ‘natural’ aspect of the ingredients with a hint of food sources and an emphasis on the word ‘Natures’s’. The partial circular line is purposely earthy in tone but with the option for applying a range of brand colours to distinguish brand line-ups.
This is evident in the first fully designed range of honeys with the labelling intended to exude a premium shelf appeal.
